You connect with your customers through social media and email daily, but are you making sure they’re getting the experience they deserve? As professionals, many of us struggle to sift through our communication clutter to find the important data that helps us leverage our relationships and stay on top of possible opportunities. As more and more social media sites launch each day, and our reliance on email communication grows, the need to incorporate a structured Customer Experience Management (CEM) strategy into your business model becomes imperative for success.
What is CEM?
Customer experience management (CEM) helps companies oversee and analyze every interaction they have with a customer for the duration of the relationship. The ability to monitor engagement and provide stellar customer service has improved with social media sites as Twitter and Facebook. Now, brands can provide rich interaction with customers and rapid response to complaints using real time communication. As social media grows more powerful, so does a company’s need for structured CEM.
How can Smak help?
Smak is built for the busy professional who struggles to juggle the massive amount of incoming messages he or she attempts to process each day. Too much social media and email clutter can lead to decreased productivity and missed opportunities – simply NOT an option for optimal success. By providing one view into all of your communication stream, Smak enhances your customer relationships, increases your responsiveness to key clients, improves your sales and lead generation, and automates tedious customer relationship tasks. Smak makes email and social media intelligence easy with conversations…not clutter.
- driving customer satisfaction
- employee motivation and rewards
- incentive-based compensation customer retention and loyalty.
Mining for Gold in the Cloud: Creepy Kills the Canary
Wednesday, May 16th 2:45 to 3:45 pm
Presenter: Matt Hooper, CEO & Co-Founder of Smak
This insightful session takes a look at the growing sentiment around personal data, and how to mine big data and engage customers effectively without crossing the line.
To register for the SCORE conference, or to attend the Smak Workshop, click here!