Download Workbook Here: SocialMedia202WhatsNext

March 27, 2011

 

 

Introduction:

Welcome to Social Media 202:  What’s Next?  The importance of social media for business growth is constantly being drilled into our professional heads.  But let’s face it…we barely have enough time to keep up with how we communicate on a daily basis.  How do we get the mental bandwidth needed to juggle all of these social media sites, and guarantee that the time put forth to maintain them will produce a high ROI?

We asked all of you about the challenges you face when it comes to social media.  This is what we found:

In this cut throat competitive world, we are hungry professionals bombarded by noise and fighting to get our message heard.  We’ve put together a panel of some of the top professionals in Boston who have proven experience and success using social media to break through the clutter and engage their clients.

We would love to hear about your experience at Social Media 202.  Send us your feedback at feedback@mysmak.com.

 

The Experts

Senior Vice President / Director Digital Incubator
Allen & Gerritsen

@SchneiderMike is SVP, Director Digital Incubator for Allen & Gerritsen, ranked by Advertising Age in the Top 50 Independent agencies in the US. The Digital Incubator is a lab responsible for building products and engaging experiences rooted in ROI while helping define “what’s next” for the agency and the industry.  Mike has crafted paid, owned and earned media strategies, built award-winning communities, designed and implemented B2B and consumer segmentation, content management and customer relationship management solutions. He blogs for several sites including a technology and social media blog called Digital Before Digital. He was recognized in 2010 as one of Boston Business Journal’s 40 Under 40. He is writing Location Based Marketing for Dummies with Aaron Strout.

Joselin Mane
Founder
Boston TweetUp
@JoselinMane is a passionate Internet marketing consultant with more than 20 years of computer technology experience complemented by nine years of online marketing experience and more than 10 years of business development experience. His focus is working with small/midsize businesses, organizations and entrepreneurs to best leverage Internet technologies to systematically reach their financial and/or growth goals. Joselin specializes in wrapping marketing around technology to help grow his clients’ businesses in a more efficient way. Joselin’s expertise led him to be featured in a full-page advertisement for IBM within two years of being employed there. He was also appointed to an elite team within IBM’s elearning division, where he received personal requests for all large and/or strategically sensitive deals.

Lora Kratchounova
Scratch Marketing & Media
@ScratchMM Lora has a Bachelor of Arts in journalism and mass communications from the American University in Bulgaria and a master’s degree in advertising and consumer relations from Emerson College. Among other things, she is a Six Sigma Green Belt, so watch out.  Lora currently serves on the Executive Board of the MIT Enterprise Forum of Cambridge and heads up the Marketing Committee – join the MIT Forum on Facebook and follow the MIT Forum on Twitter at @Mitefcmb.

Michael Pace
Community Manager

@mpace101 Michael Pace (currently a free agent) was previously the Director of Customer Support & Community Management for Constant Contact & Capital One, and a leader in transforming the customer service world to exceed the needs of the customer, including this new social landscape.  He is considered one of the country’s leading speakers and writers on the topic of social media customer service, and has actually created scalable, high quality social support environments.  Active Board Member of the North East Contact Center Forum, New England’s largest call center community.  You can connect with Michael on Twitter @mpace101 and on LinkedIn.  Michael also writes a weekly blog at www.thepaceofservice.com

Matt Hooper

CEO & Co-Founder

Smak

@HeyHoop A serial entrepreneur, technologist and marketer, Matt has led innovative companies by aggressively building competitive brand recognition and customer retention. Matt is the PR & Marketing Chair of Boston Society of Information Management, and co-host of the #1 rated ITSM podcast.

 

 

Agenda

7:15 pm – Welcome

7:30 pm – Begin panel discussion (three topics):

1. Building and maintaining a brand digitally

2. Making your brand stand out in the sea of noise that exists with social media

3. Leveraging social networks and relationships to improve customer service and engagement

8:15 pm – Questions and Answers
(Submit in person, via Smak Facebook page or via Twitter Chat:  #SMWN2020)

8:30 pm – Open Networking

 

 

Notes